Our Story

Aura founders Jay Palau and Maurizio Pelone believe that fitness should be both invigorating and rewarding. It should fit into your life like breakfast, and inspire you to bring your all to each part of your day.

A graduate of the University of Pennsylvania, majoring in Politics Philosophy and Economics. Jay has experience in business management, capital markets and software development. Long time friends Jay and Maurizio noticed a lack of engaging, holistic fitness programs, and started brainstorming a way to fuse a rigorous workout with an enjoyable, sensory experience. Aura was thus born, and has become one of Los Angeles’ most prominent, sought-after fitness studios. Jay enjoys alpinism and adventure in his free time.

Originally from Rome, Maurizio dedicated himself at a young age to pursuing a career in professional swimming. Traveling extensively across Europe and Russia as captain of the Italian Junior Olympic Team, Maurizio led his squad to numerous victories, personally winning a bronze medal at the World Junior Swim Championship in France. After completing his undergraduate degree and leaving professional swimming, Maurizio continued to explore his interest in fitness. While competing in triathlons and working as a professional trainer, Maurizio earned multiple certifications, and has added ‘instructor’ to his list of duties as a co-owner of Aura.

Trent David joined founders Jay and Maurizio in 2014 as an Aura partner. Holding a degree in exercise physiology from SUNY Cortland, NY, Trent has been a fitness instructor for over 20 years, earning NASM, ADAA, TRX Suspension Training and yoga certifications over the course of his career. Our story has been a path of inspiration, hard work and gratitude. Thank you for joining the journey with us!

Find your breath. Find your strength. Find your Aura.