Before Jose Palau and Maurizio Pelone founded the newly launched AuraCycle studio on West 3rd Street, they were each spinning their proverbial wheels.

“I was working as a trader on Wall Street and wasn’t getting any real fulfillment from it,” says Palau, 27. “I had been doing indoor-cycling since I was a teenager and always found it to be among the most effective and entertaining ways of getting my cardio in.”

So when Pelone, 30, a former pro swimmer, model and fitness instructor, approached him last March with the idea of opening up a new type of sophisticated Spinning studio, Palau quit his day job and joined his friend in LA.

Talk about a good aura.

Read more in the April 2013 issue: Modern Luxury — Angeleno.


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